Every legacy begins with a great story

This is the life and legacy of Gonzalo Co It, the Founder of Green Cross Rubbing Alcohol and Zonrox Bleach.

Why “Green Cross” Became the Brand: The Simple Naming Decision That Turned a Product Into a Legacy

The ₱3,400 Gamble: How Gonzalo Co It Built Green Cross from Almost Nothing

The Business Idea Nobody Saw: How Rubbing Alcohol Became a Filipino Household Habit

Q&A with Gonzalo Co It on Avoiding Bitter Clashes in Family Businesses